This effect encouraged tradeshow attendees to interact with the ad using their mobile devices. When scanned, music would begin playing as the crank turned on the box for several seconds before a scary surprise would burst through the ad and attempt to grab the viewer. Finally, viewers were presented with a discount coupon or random joke.
(Please note that the app and ad are no longer in service.)
Promotional advertisement used to promote an Augmented Reality service. Scan the QR code and follow the prompts to download the free Aurasma app. Then, follow the "Dark Imaginings" channel and scan the image while using the app.